Sunday, March 27, 2016

Wes Anderson's voice

For this week, I watched three of Wes Anderson's films, including The Grand Budapest HotelMoonrise Kingdom, and Fantastic Mr. Fox. I had recently watched The Grand Budapest Hotel and Moonrise Kingdom before, however, I decided to re-watch them to get a better grasp to compare them.

The three films share many similarities including themes, styles and motifs. They all share an adventurous theme. All the protagonists initially had honorable reasons to embark on the adventure, but later their actions either backfire or cause more problems than they had originally for not thinking through it thoroughly.

Wes Anderson has his own unique style to express humor in the three films. For example, when a character is explaining something, they tend to comment with many witty remarks, quotes, references, and side notes. These are shown in M. Gustave and Mr. Fox’s explanations or speeches. In addition, there is an excessive use of body language and gestures depicted in the actors and characters when interacting with others. For example M. Gustave is an overly welcoming hotel manager in The Grand Budapest Hotel, and Mr. Fox's frequently uses a whistle snap as his signature move for attention in Fantastic Mr. Fox. Furthermore, all three films uses a convenient solution to resolve difficult and dangerous situations. For example it is humorous how M. Gustave managed to acquaint his cellmates, asking them to help him escape. Similarly, when Mr. Fox starts explaining a plan for their barrier, only for his Opossum partner to quickly find an easier route. Lastly, I noticed that there is a similarity in the way Wes Anderson ended his films. He used a technique where the scene slowly zooms out to give an indication of how things were resolved in the plot.

All films share a common motif of acceptance into the society. When watching the movies I found that the three main protagonists and some of their closed ones from all three movies tended to be depicted differently from the rest of the characters in society. Even though they were portrayed differently, everyone else eventually accepted them. The second common motif was the paternal bond formed between characters, for example, Zero with Gustave, Sam with the Police Captain Sharp, and Ash with his father Mr. Fox. Another common motif I noticed was the use of thunderstorms and its significance in two of Wes Anderson’s films, Moonrise Kingdom and Fantastic Mr. Fox. In the film Moonrise Kingdom, there was a weather forecast of a storm heading towards the island, that later became a great obstacle for the plot. For Fantastic Mr. Fox, Mr. Fox's wife had a habit of including thunderstorms in all of her landscape paintings foreshadowing the truth at the ending.

In conclusion, Wes Anderson uses similar ideas for themes, styles and motifs in The Grand Budapest HotelMoonrise Kingdom, and Fantastic Mr. Fox. These similarities represent his unique way of trademarking his work.

Sunday, March 20, 2016

Screenplay statement

Marketing Star Wars Empire Strikes Back

Writing from the position of a Marketing Director for the Star Wars Empire Strikes Back original screenplay, I would start with thinking about the target audience that would be interested in watching the movie. As a marketing director, I believe that the movie is targeted towards all ages. Therefore, I would strategically advertise the movie in public areas where a general target market can be advertised to and giving the greater insight of the content of the movie. For a younger based audience, between the ages of 13 to 25, advertising would mainly be done through social media including Facebook, Instagram and Snapchat. A secondary advertising medium would be through television. This generation is extremely tech-savvy and therefore social media is the easiest to approach them. In addition to social media and television, marketing to this generation can be done in a more interactive and entertaining manner. For example, similar to the Lego Movie and Zootopia’s cutout advertising, Empire strikes back can have a cut out of a space ship where younger generations can physically explore the setting and get a feel for the movie. They can them upload the photographs to any social media website to share and promote the movie to their friends. For the older audience from the age of 26+, my marketing strategy is to mainly advertise through television and newspaper articles. I would also have billboards along main highways, bus stops and populated areas visible for everyone. This generation is not in touch with social media as much as the younger generation. They pursue more outdoor activities therefore outdoor advertising works better to reach this market. As a marketing director, these are the elements I would use to promote Star Wars Empire Strikes.