Screenplay statement

Marketing Star Wars Empire Strikes Back

Writing from the position of a Marketing Director for the Star Wars Empire Strikes Back original screenplay, I would start with thinking about the target audience that would be interested in watching the movie. As a marketing director, I believe that the movie is targeted towards all ages. Therefore, I would strategically advertise the movie in public areas where a general target market can be advertised to and giving the greater insight of the content of the movie. For a younger based audience, between the ages of 13 to 25, advertising would mainly be done through social media including Facebook, Instagram and Snapchat. A secondary advertising medium would be through television. This generation is extremely tech-savvy and therefore social media is the easiest to approach them. In addition to social media and television, marketing to this generation can be done in a more interactive and entertaining manner. For example, similar to the Lego Movie and Zootopia’s cutout advertising, Empire strikes back can have a cut out of a space ship where younger generations can physically explore the setting and get a feel for the movie. They can them upload the photographs to any social media website to share and promote the movie to their friends. For the older audience from the age of 26+, my marketing strategy is to mainly advertise through television and newspaper articles. I would also have billboards along main highways, bus stops and populated areas visible for everyone. This generation is not in touch with social media as much as the younger generation. They pursue more outdoor activities therefore outdoor advertising works better to reach this market. As a marketing director, these are the elements I would use to promote Star Wars Empire Strikes.